Lottery success for A.P.P.L.E.
A.P.P.L.E works with children and young people in Acton, West London. The charity says “All of us together, staff, children and young people decide on our direction, the projects and activities we provide, how we run.”
A.P.P.L.E provides a varied programme of sport and active play, arts activities and local carnivals, a packed cookery programme, work on the A.P.P.L.E allotment and a youth committee.
“There’s not been one day when I’ve come into A.P.P.L.E. and not been happy walking in and not walked out with a smile on my face.” - 16 year old Miada
A.P.P.L.E is confident in what it delivers, but felt that it needed help to articulate its success to potential supporters, enabling it to increase the number of young people with whom it works. A.P.P.L.E approached The Cranfield Trust for help with a communications strategy “to market ourselves properly and explain more clearly what we do, how we do it and the reasons behind our ethos.” Cranfield Trust volunteer consultant Stefan Lubomirski de Vaux, a Cranfield MBA with a background in management consultancy, was able to support the charity in the production of a hugely successful new marketing document.
Stefan says “The best day for me was during A.P.P.L.E.'s AGM , when the project coordinator thanked me in front of everyone for the work I had done on the communications package, which had directly brought in five years’ Lottery funding. The credit goes to the whole team for putting such a splendid document together, but huge satisfaction and a warm feeling resides in me for being the catalyst, and for The Cranfield Trust for giving the opportunity for people like me to help such organisations.”
A.P.P.L.E aims to have young people who are unafraid of stepping up, who see themselves as active citizens with an engaged approach to problem solving and who are resourceful and courageous. With this core funding firmly in place, A.P.P.L.E now has the financial certainty to move forward, achieving even more for young people in West London.