8 BILLIONvideo views per day on Facebook, this has doubled in the last year and the trend is set to rise further. Challenged by ALS, we posted 17 M videos of the Ice Bucket Challenge, viewed them 70 billion times and donated $220m. WOW – that’s powerful. Ever hungry for more footage Facebook is responding to our desires; developing better video technology and streaming options.
“Focus on one target segment at a time, rather than the entire market”
Bhupendra Patel, whose career in global marketing has given him experience of marketing at every level, emphasised the importance of thinking about stakeholder needs and how to address them effectively.
Bhupendra set the scene for the masterclass with the fundamentals of marketing, defining marketing as:
Emma Dickinson, solicitor with Action for Children, has blogged about her experiences as an HRNet volunteer on the Junior Lawyers Division of the Law Society website. Emma has found the work with The Cranfield Trust extremely rewarding, enabling her to support charities who may not otherwise be able to access legal advice.
Last week at The Cranfield Trust’s inaugural North East masterclass, Dr Steffi Macht from Newcastle Business School shared expert advice on how charities can crowdfund and “begin a relationship rather than just start a campaign”. The class was attended by twenty five organisations with a little or no experience in crowdfunding, but a shared desire to know more about this evolving fundraising initiative.
We are delighted to have added Bringing Words to Life to our HRNet membership, making them our 750th current member. This marks a considerable growth in membership over the past few months, so keep spreading the word!