Introducing our Charity Manager and Leader Blueprints

We have undertaken in-depth research to explore leadership and management training for smaller voluntary organisations. We explored what learning opportunities charity managers felt they needed, and how the training market matched – or didn't match - their needs.  Our research discovered there to be many gaps and charity leaders didn't readily have access to the training they needed to support them to deliver their role. In our research report, Charity Management Matters, we set out to make our own training more accessible and improve navigation to online learning opportunities, and encourage other training providers to do the same. 

We are committed to support greater development and training opportunities for charity managers and leaders and, as a result, we have developed role and capability Blueprints. Our Blueprints set out the key skills for the leadership roles and signpost to essential learning and development all in one place, to help build greater capabilities and confidence. Our aim is that this will develop even stronger leadership and management across the whole sector. 

Chief Executive/Senior Leader or Director 

Role responsibilities 

You are the Chief Executive, or are in another leadership role in your organisation

With your Board and other senior colleagues, you are responsible for, or contribute to, setting the organisation’s vision, values, strategy and direction

You develop the business plan, allocating resources and planning activities to fulfil the strategy, and setting objectives for your team

You are responsible for implementing the business plan, and for planning and implementation of your function’s activities, setting and reaching targets and achieving goals

You take significant decisions for your organisation, in line with the strategy and business plan

You are the main contact with your Board, or have Board level relationships for your function, supporting good governance and contributing appropriately to Board decisions and discussions

You play a key role in developing and supporting your organisation’s culture

You lead your team, providing direction and management to your colleagues

You represent your organisation, writing and speaking about your work, and raising awareness of your activities

You lead on key relationships with stakeholders and supporters

You play a role in sector-wide activities, bringing your expertise and your organisation’s experience to contribute to developments and collaborate with others in your area of work

Role capabilities 

Developing strategy

A strategy helps leaders of small charities to set a clear vision and goals, effectively manage resources and, importantly, demonstrate impact to stakeholders.

Find out why strategy matters in this article from Cranfield Trust's CEO: www.cranfieldtrust.org/articles/why-strategy-matters-for-small-charities

This article provides practical guidance on developing a strategy in times of change: www.cranfieldtrust.org/articles/149-six-steps-to-reworking-your-charity-s-strategy-in-the-new-normal

Developing vision and values 

Guidance on developing your charity mission and vision from Charity Excellence

Building your vision, mission and strategic objectives from Directory of Social Change

Building positive Board relationships 

Your Board need to be aligned and in tune with your strategy. Take a look at the advice from the nonprofithub on building a healthy board relationship.

Developing organisation culture 

A positive and supportive culture can foster a sense of belonging and purpose, leading to greater team engagement and motivation, productivity and better retention. Take a look at the guidance and advice available on organisation culture:

CPD UK Understanding and developing organisational culture

CIPD viewpoint on organisational culture

Institute of Directors organisational culture and governance

Stakeholder mapping 

Stakeholder mapping is important for leaders as it can help to identify, understand, and effectively engage with individuals and groups that are important to your organisation. It can lead to better outcomes and stronger relationships. 

Institute of Chartered Accountants England and Wales (ICAEW) guide to stakeholder mapping
 
The IRM guide to stakeholder mapping
 
NCVO importance of stakeholder engagement when running a charity

Civil service guide to stakeholder mapping

Finance Manager/Officer 

Role responsibilities 

You are responsible or partly responsible for the financial processes in your organisation

You record financial information, interpret financial statements, and carry out reconciliations

You need to understand accounting concepts and standards, and apply them to your work consistently

You develop and maintain processes in the finance function and identify changes needed, understanding how they have an impact on and are affected by other parts of the organisation

With colleagues, you develop key financial performance indicators, collect data and analyse trends to monitor financial performance

You understand and manage costs, and set budgets for the organisation, monitoring expenditure against budget and preparing forecast information

You produce financial reports which for different functions, including the leadership of the organisation and the Board, and create financial presentations when needed

You interpret reports to extract relevant financial data

You use systems to manage the finance function, and can explain to others how information is recorded and managed

You are responsible for the financial compliance of the organisation, applying key principles of integrity, transparency and professionalism in the process

You need to understand and manage financial risk and be able to develop procedures to mitigate and manage risk

Role capabilities 

Preparing a budget 

NCVO has two useful guidance documents to help charity leaders preparing a budget:

Planning and budgeting guidance

Preparing your budget

Charity Excellence also has a useful budget template

Key financial indicators 

Cranfield Trust's Top 10 Financial Ratios Guide can help to keep your charity finances on track, written by our highly experienced volunteer Frank Learner and Head of Operations Marie Langan

Top 10 tips for assessing the financial management of smaller charities is an essential guide on what you should consider when you're looking at charity finances, written by Cranfield Trust volunteers and Head of Operations

Management accounts

Cranfield Trust volunteer Stuart Walker has created a guide to management accounting for charity leaders and managers, indicating how to go from a standing start to a regular management accounting pack for your managers and board.

Stuart has also created a Excel workbook to give you a helping hand to get started.

Managing reserves 

A useful guide on managing reserves for small charities from the Charity Finance Group on 

Charity Excellence charity reserves policy template provides practical guidance for managing reserves

Managing risk

Proactively managing risks can support your long term sustainability and protect your ability to support your beneficiaries. We have pulled together some useful risk management guidance and materials from the Charity Finance Group, Charity Governance Code and Charity Excellence. 

The Charity Finance Group risk guide for small charities

The Charity Governance Code

 Charity risk template from Charity Excellence

Financial policies and procedures 

The Government's internal financial controls checklist provides an outline of the financial controls for charities

Preparing annual accounts 

There's lots of useful guidance from www.gov.uk on preparing annual accounts: 

Preparing your charity's annual accounts

practical template for charities with incomes of £500k or less 

Preparing your charity's trustees annual report

Charity Excellence also provides an example annual accounts template

Finance for fundraising 

A useful charity budget template from Charity Excellence 

Understanding and managing costs 

NCVO provides practical help and guidance on full cost recovery, direct and support costs 

Recording assets and calculating depreciation

You can download a useful balance sheet template from Charity SORP

Watch AAT's video how to account for depreciation on YouTube. It covers what depreciation is, the different methods to calculate it and how to record the double entry in our accounts.

Chief Executive, Head of Function, Finance Manager/Director, Team Leader 

Role responsibilities 

With colleagues, you use tools or frameworks such as Theory of Change to articulate your organisation’s purpose, activities and desired impact

With colleagues, you decide what data and information is needed to manage organisation performance and understand the impact of your services and activities

You design or co-design data collection tools such as surveys, interviews and focus group discussion guides

You are responsible for collecting quantitative (numbers) and qualitative (comments and feedback) data, through regular operational activities and using other tools (eg surveys)

You analyse qualitative and quantitative data, producing internal reports and reports for external stakeholders, including funders

You prepare reports which highlight learning at operational and strategic levels, and make recommendations for improvement

You work with colleagues to implement recommendations to improve processes and provide excellent service user experience

Role capabilities 

Identifying data to manage organisation performance 

Guidance from Cranfield Trust on the Top 10 Financial Ratios for Charities

Designing data collection tools 

Having the ability to capture and analyse data is an essential step in being able to show the impact of your services and organisation. DataKind UK and NCVO has some guidance in this area:

Key data skills from DataKind UK

Using creative data collection methods, guidance from NCVO

Data analysis 

Charity Digital share important advice on how charities can use data analytics

Sharing learning and communicating impact 

There's a range of useful advice from partners to support in this area:

Four examples of charity impact reporting from NfP Research

Advice for capturing and sharing learning, from the National Lottery Community Fund

How to tell your story from the Media Trust

HR Officer/Manager or Chief Executive, Deputy Chief Executive, Finance Manager, role with HR/people 

Role responsibilities

You are responsible for HR compliance – meeting legal and regulatory standards, and mitigating risks

You prepare and maintain HR policies to guide, inform and support employees and meet legal and regulatory requirements

Employee relations: you address issues arising between employees and the organisation, ensuring fair and equitable treatment and compliance with legal requirements

You are responsible for or contribute to HR operations – advising or managing resource planning in line with organisation strategy, and delivering operational efficiency. 
You may develop a workforce strategy.  You look at organisation capability needs and address gaps, mitigate risks and support the achievement of strategic objectives

You manage recruitment activities to attract people to the organisation, including equitable processes to build a diverse, representative and skilled workforce

You establish performance standards, support colleagues and directly manage performance issues, promoting clarity, wellbeing, growth and accountability

You make recommendations on reward and recognition for staff to motivate high performance, promote inclusion and influence employee engagement

You plan ahead in terms of succession, identifying potential future leaders and managers, to support continuity and sustainability of key areas of work

You contribute to activities which build a positive culture and enhance employee engagement, satisfaction and retention, creating a positive work environment and a sense of belonging and purpose

You integrate DEI practices to develop a workforce that reflects diverse perspectives and backgrounds, ensures equitable decision-making, and nurtures an inclusive culture or respect, empowerment and belonging

You implement initiatives to support employees’ wellbeing, fostering a positive work environment, in which people feel safe to express opinions, take risks and make mistakes without fear of retribution, to enhance trust, innovation and collaboration

Role capabilities 

HR compliance: employer essentials

HR guidance from www.gov.uk:

Employing staff

Guidance if you employ someone

HR policies and processes

A range of tools are available to support your HR processes and procedures, shared below:

NCVO HR policies and procedures for running a small charity

ACAS HR policy and letter templates

Resource planning and workforce strategy development 

Workforce planning from the Norfolk Community Foundation

Guidance on effective recruitment 

ACAS job applications and hiring

Indeed recruitment process advice

Setting objectives and managing performance 

A guide for meaningful appraisals used by the NHS

ACAS guidance

Reward and recognition 

ACAS pay and wages guidance

CIPD reward factsheet

Charity Job guidance on how to recognise and reward volunteers

Succession planning 

CIPD succession planning factsheet 

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